My academic training and professional background have  informed my research agenda, which focuses on (a) advancing the understanding of how social norms are formed and, in turn, influence health behaviors, (b) examining the influence of interpersonal and mass communication on health and development issues, and (c) researching strategic communication in organizations to leverage healthy social changes. I am currently working with public health researchers to examine the role of fear, emotions, risk perception, and stress in affecting mask wearing, social distancing, and smoking behaviors in the midst of the COVID-19 outbreak.

Refereed Journal Articles

1. Duong, H. T., Vu, H. T., & Nguyen, L. (2020). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication. DOI: 10.1080/10410236.2020.1723050. 

2. Duong, H. T., Nguyen, L., Vu, H. T., & Trinh, T. A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal 37(2), 163-177. 

3. Duong, H. T., Nguyen, L., Vu, H. T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32. 

4. Duong, H. T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education50(1), 25-39.

5. Duong, H. T., Vu, H. T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication13(2), 133-151.

6. Vu, H. T., Barnett, B., Duong, H. T., & Lee, T. T.(2019). “Delicate and durable": An analysis of women’s leadership and media practices in Vietnam. International Journal of Media & Cultural Politics15(1), 87-108.

7. Duong, H. T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour. Journal of Social Marketing8(3), 314 – 332.

8. Vu, H. T., Lee, T. T., Duong, H. T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly95(3), 565-587.

9. Duong, H. T. (2017). Fourth generation NGOs: Communication strategies in social campaigning and resource mobilization, Journal of Nonprofit & Public Sector Marketing29(2), 119 – 147. 

10. Vu, H. T., Duong, H. T., Barnett, B., & Lee, T. T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication27(6), 648 – 664.

11. Duong, H. T., Brennan, L., Parker, L., & Florian, M. (2015). But I am normal: Safe driving in Vietnam. Journal of Social Marketing5(2), 105-124. 

12. Parker, L., Watne, T., Brennan, L., Duong, H. T.& Nguyen, D. (2014). Self-expression versus the environment: Attitudes in conflict. Young Consumers, 15(2), 138-152.

Manuscripts under Review:

1. The COVID-19 pandemic: How fear and risk perception influence attitudes and intentions to practice social distancing and wear face masks in the U.S. (first author in collaboration with international researchers).

2. Examining sources of social norms supporting child corporal punishment among low-income Black, Hispanic, and White parents (first author in collaboration with researchers at the Centers for Disease Control and Prevention). 

 3. Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents (first author in with researchers at the Centers for Disease Control and Prevention). 

Manuscripts in Preparation:

1. Association between media exposure, emotions, perceived threat, and intentions to wear face masks during the COVID-19 outbreak in the US.

2. A qualitative analysis of parents' reactions to child physical abuse intervention messages (first author in collaboration with colleagues at the Centers for Disease Control and Prevention). 

3. Predicting corporal punishment behavior using the Integrative Model of Behavior Prediction: A structural equation modelling analysis (Duong & Monahan). 

4. Perceptions of nicotine and nicotine reduction in cigarettes (co-author with colleagues at the School of Public Health, GSU). 

5. The influence of presumed media influence on vaping intention: When news and comments are in conflict. 

6. Whose responsibility is it? An analysis of how the media framed a child abuse case. 

On-going Projects:

1. Communicating about reduced nicotine in cigarettes (NIH grant).

2. The influence of mainstream media and social media on attitudes and protective behaviors during the Covid-19 pandemics (In collaboration with researchers at RMIT University, University of Georgia, and University of Maryland).

3. Does fear from the combined risk of Covid-19 infection and smoking disease spur protective behaviors among smokers and vapers? Implications for public health interventions (NIH funding, GSU School of Public Health).

4. Examining parent-child agressive communication and behavior during a pandemics  (In collaboration with the Hanoi University of Public Health, UGA grant).

5. How online social cues influence perceptions of coolness related to risky behaviors for young adults: An experimental study (In collaboration with researchers at RMIT University and University of Wisconsin-Madison).      

Edited Book

Brennan, L., Parker, L., Watne, T., Fien, J., Duong,H. T. & Doan, M. A. (2013), Growing sustainable communities: A development guide for Southeast Asia. Tilde University Press, Australia.

Book Chapter

Harris, T., Aarum, J., Duong, H. T. (In press). Negotiating and communicating about identity within multi-ethnic/multi-racial families. In Soliz, J. & Colaner, C. W. (Eds.), Navigating Relationships in the Modern Family: Communication, Identity, and Difference. New York, NY: Peter Lang Publishing.

Hall, T., James, M., & Duong, H. T. (2010). NGO politics and insurgency: Examining institutional structures and change processes of NGO influence, In Pokorny, V. & Kratochvil, M. (Eds.), Public administration, NGOs and public debt: Issues and perspectives, 193 - 208, New York; Nova Science Publication.

Book (in Vietnamese)

Duong, H. T. (2016). The Age of Distraction. Ho Chi Minh City, Vietnam: The Literature Publisher (Selected and catalogued by Cornell University Library Asia Collections and Vietnam University of Social Sciences and Humanities Library).

Conference Papers 

Duong, H. T., Nguyen, L., & Vu, H. T. (November 2019). With whom do consumers interact? Effects of online comments and perceived similarity on message credibility and personal risk perception. National Communication Association Conference, November 2019, Baltimore, MD.

Duong, H. T. & Liu, J. (May 2019). The influence of presumed influence on vaping intention: When news and user comments are in conflict. International Communication Association Conference, Washington D.C.

Duong, H. T., Nguyen, L., Vu, H. T., & Trinh, A. T. (April 2019). “Spare the rod, spoil the child”: The influence of news user comments on intention to use corporal punishment and policy support.D.C. Health Communication Conference,  Fairfax, Virginia.

Nguyen,L., Duong, H.T.*, Vu, H.T., & Tu, N. (November 2018). Online social influence and social marketing.Australian & New Zealand Marketing AcademyConference, Adelaide, Australia(* lead author).

Duong, H. T., Vu, H. T., & Nhung, N. (August, 2018). A grassroots social movement in an authoritarian setting: Examining activists’ strategic communication and issues management. AEJMC Conference, Washington D.C.

Duong, H. T. & Sison, M. (May, 2018). CSR as “Bread” or “Perfume”? A critical analysis of CSR perception between local companies and MNCs. ICA Conference, Fukuoka, Japan.

Sison, M. & Duong, H. T.(September, 2015). CSR Communication and NGOs: Perspectives from Southeast Asia,CSR Communication Conference, Ljubljana, Slovenia.

Duong, H. T., Parker, L. and Brennan, L. (October 2014), Going with the flow: Perception of social norms and motorcycle speeding behavior. Australian & New Zealand Marketing Academy Conference, Brisbane, Australia.

Watne, T., Brennan, L, Parker, L., Duong, H. T., & Doan, M. A. (April 2013), Pro-environmental purchase intentions: Young people’s attitudes, World Social Marketing Conference, Toronto, Canada.

Duong, H. T., Parker, L. and Brennan, L. (November 2012), Values, environmental attitudes and what that means for sustainable behavior in Vietnam. The Fourth International Conference in Vietnamese Studies, Ha Noi, Vietnam.

Parker, L.,  Watne, T., Brennan, L.,Duong, H. T. & Doan, M. A. (December, 2012), Young adults’ environmental attitudes and purchase intention in Vietnam, ANZMAC 2012, Adelaide, Australia.

Duong (March 2008): Using communication theories in mine risk education campaigns. The 9th World Injury Prevention and Safety Promotion Conference, Merida, Mexico.

Duong & colleagues (April 2006): Knowledge – Awareness –Practice (KAP) and landmine victim survey in Vietnam. The 8th World Injury Prevention and Safety Promotion Conference, Durban, South Africa

Duong & colleagues (June 2004)Results of UNICEF landmine impact survey. The 7th World Injury Prevention and Safety Promotion Conference, Vienna, Austria.