My academic training and professional background have informed my research agenda, which focuses on (a) advancing the understanding of how social norms are formed and, in turn, influence health behaviors, (b) examining persuasive media messages that affects perceptions and health behaviors, and (c) considering social marketing strategies to leverage healthy social changes.
Refereed Journal Articles
Duong, H. T. (2021). Applying the integrative model to predict corporal punishment intentions among low-income parents. Health Education & Behavior. Doi: 10.1177/10901981211052881
Duong, H.T., Nguyen, L. T. V., McFarlane, S. J., & Nguyen, H. T, & Nguyen, K. T. (2021). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication. Doi: 10.1080/10410236.2021.1953729
Liu, Y.*, Duong, H.T., & Nguyen, T. H. (2021). Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception. Atlantic Journal of Communication. Doi: 10.1080/15456870.2021.1951733 [Lead author]
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Examining sources of social norms supporting corporal punishment among low-income Black, Hispanic, and White parents. Health Communication. Doi: 10.1080/10410236.2021.1895418
Duong, H.T. (2021) Childhood experiences and attitudes toward corporal punishment: Examining the mediating role of perceived efficacy of alternative discipline strategies among low-income Black, Latino, and White parents. Journal of Interpersonal Violence. DOI: 10.1177/08862605211035879
Duong, H.T., Loud, E.M., Thrasher, J. F., Henderson, K., Ashley, D.L. & Popova, L. (2021). "It brings light to what you really put into your body": A focus group study of reactions to messages about nicotine reduction in cigarettes. Tobacco Control. Doi: 10.1136/tobaccocontrol-2020-056312
Duong, H.T., Nguyen, H. T., McFarlane, S. J., & Nguyen, L. (2021). Risk perception and COVID-19 preventive behavior: Application of the Integrative Model of Behavioral Prediction. The Social Science Journal. DOI: 10.1080/03623319.2021.1874176
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents. Health Education Research, 36(2), 192-205.
Emily, E.L., Duong, H.T., Thrasher, J.F., Henderson, K., Reynolds, R., Ashley, D., & Popova, L. (2021). Addicted to tobacco or addicted to nicotine? Perceptions of nicotine and addiction among US adult current smokers, former smokers, non-smokers, and dual users. Addiction. Doi: 10.1111/add.15634
Churchill V., Massey Z. B, Duong H.T., Popova, L. (In Press). Serious psychological distress is associated with higher intentions to quit among smokers during the COVID-19 pandemic. Journal of Psychoactive Drugs.
Duong, H. T., Vu, H. T., & Nguyen, L. (2021). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication, 36(7), 909-919.
Duong, H. T., Nguyen, L., Vu, H. T., & Trinh, T. A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal, 37(2), 163-177.
Duong, H. T., Nguyen, L., Vu, H. T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32.
Duong, H. T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education, 50(1), 25-39.
Duong, H. T., Vu, H. T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication, 13(2), 133-151.
Vu, H. T., Barnett, B., Duong, H. T., & Lee, T. T. (2019). “Delicate and durable:” An analysis of women’s leadership and media practices in Vietnam. International Journal of Media & Cultural Politics, 15(1), 87-108.
Duong, H. T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour. Journal of Social Marketing, 8(3), 314 – 332.
Vu, H. T., Lee, T. T., Duong, H. T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587.
Duong, H. T. (2017). Fourth generation NGOs: Communication strategies in social campaigning and resource mobilization, Journal of Nonprofit & Public Sector Marketing, 29(2), 119-147.
Vu, H. T., Duong, H. T., Barnett, B., & Lee, T. T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication, 27(6), 648-664.
Duong, H. T., Brennan, L., Parker, L., & Florian, M. (2015). But I am normal: Safe driving in Vietnam. Journal of Social Marketing, 5(2), 105-124.
Parker, L., Watne, T., Brennan, L., Duong, H. T. & Nguyen, D. (2014). Self-expression versus the environment: Attitudes in conflict. Young Consumers, 15(2), 138-152.
Brennan, L., Parker, L., Watne, T., Fien, J., Duong, H. T. & Doan, M. A. (2013), Growing sustainable communities: A development guide for Southeast Asia. Tilde University Press, Australia.
Harris, T., Aarum, J., Duong, H. T. (2020). Negotiating and communicating about identity within multi-ethnic/multi-racial families. In Soliz, J. & Colaner, C. W. (Eds.), Navigating relationships in the modern family: Communication, identity, and difference in the family. New York, NY: Peter Lang Publishing.
Hall, T., James, M., & Duong, H. T. (2010). NGO politics and insurgency: Examining institutional structures and change processes of NGO influence, In Pokorny, V. & Kratochvil, M. (Eds.), Public administration, NGOs and public debt: Issues and perspectives, 193 - 208, New York; Nova Science Publication.
Book (in Vietnamese)
Duong, H. T. (2016). The Age of Distraction. The Vietnam Literature Publisher (Catalogued by Cornell University Library Asia Collections and Vietnam National University Library).