This page features my research articles on peer-reviewed journals (see https://www.scimagojr.com/journalrank.php?category=3315 for more information about journal fields and impact factors). I am devoted to training and helping graduate students who are passionate about scientific research to solve theoretical and practical problems related to global health communication. Below, authors with an asterisk are my graduate students/mentees (for example, Sirohi*, A.). While working with me, these students learn about designing and conducting research, analyzing data, and writing manuscripts to conferences and scientific journals.
REFEREED JOURNAL ARTICLES
HEALTH COMMUNICATION/SOCIAL MARKETING/COMMUNICATION THEORY
Duong, H. T., Yachin*, M., & Massey, Z. B. (2023) Feeling inspired and nostalgic: Association between media context-induced positive emotions and behavioral change among COVID-19 vaccine hesitant consumers. Journal of Social Marketing.
doi.org/10.1108/JSOCM-06-2023-0154
Duong, H. T., Yixin*, S., Nguyen, L., Nguyen, K., & Popova, L. (2023). Before Omicron's arrival: Effect of negative emotions and comparative optimism on protective and detective behaviors. Health Communication.
www.tandfonline.com/doi/abs/10.1080/10410236.2023.2218141
Duong, H. T. & Sirohi*, A. (2023). Where do perceived norms supporting child corporal punishment come from? A study of low-income parents. Health Communication.
https://doi.org/10.1080/10410236.2023.2193754
Duong, H.T. (2022). Campaign message exposure, audience segmentation, and protective behaviors in the early stages of the COVID-19 pandemic. Journal of Communication in Healthcare, 15(2), 121-130. https://doi.org/10.1080/17538068.2021.2021747
Duong, H.T., Nguyen, T. T., & Trieu, L. T. (2022). When vaccine uncertainty prevails: Association between online social influence and COVID-19 vaccine intentions. International Journal of Communication, 16, 2345-2369. https://ijoc.org/index.php/ijoc/article/view/18673
Duong, H.T., Nguyen, L. T. V., McFarlane, S. J., & Nguyen, H. T, & Nguyen, K. T. (2023). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication, 38(2), 394-401. https://doi.org/10.1080/10410236.2021.1953729
Liu, Y., Duong, H.T., & Nguyen, T. H. (2022). Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception. Atlantic Journal of Communication, 30(5), 467-480. https://doi.org/10.1080/15456870.2021.1951733
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2022). Examining sources of social norms supporting corporal punishment among low-income Black, Hispanic, and White parents. Health Communication, 37(11), 1413-1422. https://doi.org/10.1080/10410236.2021.1895418
Duong, H.T. & Liu, J. (2021). When others’ reactions to media messages are visible: The influence of online comments on presumed media influence. Southern Communciation Journal, 86(3), 215-230. https://doi.org/10.1080/1041794X.2021.1900354
Duong, H. T., Vu, H. T., & Nguyen, L. (2021). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication, 36(7), 909-919. https://doi.org/10.1080/10410236.2020.1723050
Duong, H.T., Nguyen, H. T., McFarlane, S. J., & Nguyen, L. (2021). Risk perception and COVID-19 preventive behavior: Application of the Integrative Model of Behavioral Prediction. The Social Science Journal. https://doi.org/10.1080/03623319.2021.1874176
Duong, H. T., Nguyen, L., Vu, H. T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32. https://doi.org/10.1108/JSOCM-02-2019-0023
Duong, H. T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour. Journal of Social Marketing, 8(3), 314 – 332. https://doi.org/10.1108/JSOCM-10-2017-0064
Duong, H. T., Brennan, L., Parker, L., & Florian, M. (2015). But I am normal: Safe driving in Vietnam. Journal of Social Marketing, 5(2), 105-124. https://doi.org/10.1108/JSOCM-07-2013-0048
Duong, H. T., Vu, H. T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication, 13(2), 133-151. https://doi.org/10.1080/1553118X.2019.1590366
Vu, H. T., Barnett, B., Duong, H. T., & Lee, T. T. (2019). “Delicate and durable:” An analysis of women’s leadership and media practices in Vietnam. International Journal of Media & Cultural Politics, 15(1), 87-108. https://doi.org/10.1386/macp.15.1.87_1
Vu, H. T., Lee, T. T., Duong, H. T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587. https://doi.org/10.1177%2F1077699017714224
Duong, H. T. (2017). Fourth generation NGOs: Communication strategies in social campaigning and resource mobilization, Journal of Nonprofit & Public Sector Marketing, 29(2), 119-147. https://doi.org/10.1080/10495142.2017.1293583
Vu, H. T., Duong, H. T., Barnett, B., & Lee, T. T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication, 27(6), 648-664. https://doi.org/10.1080/01292986.2017.1318155
Parker, L., Watne, T., Brennan, L., Duong, H. T. & Nguyen, D. (2014). Self-expression versus the environment: Attitudes in conflict. Young Consumers, 15(2), 138-152.https://doi.org/10.1108/YC-06-2013-00383
PUBLIC HEALTH/TOBACCO CONTROL/CHILD ABUSE PREVENTION
Duong, H. T., Sirohi*, A., & Baggett, K. (2023). Predicting Black parents’ attitudes toward using corporal punishment to discipline children: A moderated-mediation model of frequency and valence of childhood experiences. Journal of Interpersonal Violence.
doi.org/10.1177/0886260523121459
Ntansah, C.A, Hackworth, E.E., Henderson, K.C., Reynolds, R., Yang, B., Ashley, D.L., Duong, H.T., Thrasher, J.F., & Popova, L. (2023). Reactions to messages about a nicotine reduction policy: A focus group study among people who use little cigars and cigarillos. Nicotines & Tobacco Research.
Duong, H.T. (2022). Childhood experiences and attitudes toward corporal punishment: Examining the mediating role of perceived efficacy of alternative discipline strategies among low-income Black, Latino, and White parents. Journal of Interpersonal Violence, 37 (19-20), 8266-82-90. https://doi.org/10.1177/08862605211035879
Duong, H.T. (2023). Applying the integrative model to predict corporal punishment intentions among low-income parents. Health Education & Behavior, 50(2), 250-259. https://doi.org/10.1177%2F10901981211052881
Duong, H. T., Nguyen, L., Vu, H. T., & Trinh, T. A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal, 37(2), 163-177. https://doi.org/10.1007/s10560-019-00632-9
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents. Health Education Research, 36(2), 192-205. https://doi.org/10.1093/her/cyaa053
Li, Y., Duong, H.T., Massey, Z.B., Churchill, V., & Popova, L. (2023). When cigarette smoking meets COVID-19: How the two types of threat and efficacy perceptions interactively predict danger control and fear control processes. International Journal of Environmental Research and Public Health, 20, 1-14. doi.org/10.3390/ijerph20042970
Hackworth, E.E., Ntansah, C.A., Henderson, K., Pei, D. Reynolds, R., Duong, H.T., Yang, B., Ashley, D.L., Thrasher, J.F., & Popova, L. (2023). "I crave a blunt, I don't srave a cigarillo": A focus group study on perceptions of nicotine and addiction among US adults who currently smoke little cigars or cigarrilos. International Journal of Environmental Research and Public Health, 20, 1-12. www.mdpi.com/1660-4601/20/6/5086
Duong, H. T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education, 50(1), 25-39. https://doi.org/10.1080/19325037.2018.1548315
Loud, E.E., Duong, H.T., Thrasher, J.F., Henderson, K., Reynolds, R., Ashley, D., & Popova, L. (2022). Addicted to tobacco or addicted to nicotine? Perceptions of nicotine and addiction among US adult current smokers, former smokers, non-smokers, and dual users. Addiction, 117(2), 472-481. https://doi.org/10.1111/add.15634
Massey, Z., Duong, H.T., Churchill, V., & Popova, L. (2022). Examining smokers’ reactions to smoking and COVID-19 risk messages: An experimental study. International Journal of Drug Policy. https://doi.org/10.1016/j.drugpo.2022.103607
Duong, H.T., Massey, Z., Churchill, V., & Popova, L.. (2021). Are smokers scared by COVID-19 risk? How fear and comparative optimism influence smokers’ intentions to quit smoking. PLoS One, 16(12), 1-17. https://doi.org/10.1371/journal.pone.0260478
Duong, H.T., Loud, E.M., Thrasher, J. F., Henderson, K., Ashley, D.L. & Popova, L. (2021). "It brings light to what you really put into your body": A focus group study of reactions to messages about nicotine reduction in cigarettes. Tobacco Control. https://dx.doi.org/10.1136/tobaccocontrol-2020-056312
Churchill V., Massey Z. B, Duong H.T., Popova, L. (2021). Serious psychological distress is associated with higher intentions to quit among smokers during the COVID-19 pandemic. Journal of Psychoactive Drugs. https://doi.org/10.1080/02791072.2021.2013583
Edited Book
Brennan, L., Parker, L., Watne, T., Fien, J., Duong, H. T. & Doan, M. A. (2013), Growing sustainable communities: A development guide for Southeast Asia. Tilde University Press, Australia. https://research.monash.edu/en/publications/growing-sustainable-communities-a-development-guide-for-southeast
Book Chapters
Harris, T., Aarum, J., Duong, H. T. (2020). Negotiating and communicating about identity within multi-ethnic/multi-racial families. In Soliz, J. & Colaner, C. W. (Eds.), Navigating relationships in the modern family: Communication, identity, and difference in the family. New York, NY: Peter Lang Publishing. https://www.researchgate.net/profile/Hue-Duong-2/publication/343635145_Negotiating_and_Communicating_about_Identity_Within_Multi-Ethnic_Multi-Racial_Families/links/5f353bee458515b7291c22d4/Negotiating-and-Communicating-about-Identity-Within-Multi-Ethnic-Multi-Racial-Families.pdf
Hall, T., James, M., & Duong, H. T. (2010). NGO politics and insurgency: Examining institutional structures and change processes of NGO influence, In Pokorny, V. & Kratochvil, M. (Eds.), Public administration, NGOs and public debt: Issues and perspectives, 193 - 208, New York; Nova Science Publication. https://scholarworks.gsu.edu/communication_facpub/30/
Book
Duong, H. T. (2016). The Age of Distraction. The Vietnam Literature Publisher (Catalogued by Cornell University Library Asia Collections and Vietnam National University Library).