This page features my research articles published on peer-reviewed journals (see https://www.scimagojr.com/journalrank.php?category=3315 for more information about journal fields and impact factors). I am devoted to training and helping graduate students who are passionate about scientific research to solve theoretical and practical problems related to global health communication.
REFEREED JOURNAL ARTICLES
Duong, H.T. (2024). Eudaimonic media for social good: The influence of meaningful media experiences on connectedness and health persuasion. Human Communication Research.
Duong, H.T., Sirohi, A., Popova, L., Baggett, K. M. (2024). Communicating non-violence messages: Effects of racial cues and message format on Black parents’ message credibility perceptions and behavioral change. Psychology of Violence. psycnet.apa.org/record/2025-08380-001
Yachin*, M. & Duong, H.T. (2024). Meaningful media experiences and vaccination message communication: An experimental study with vaccine-hesitant individuals. Journal of Health Communication, 29(4), 274-283. https://doi.org/10.1080/10810730.2024.2339229
Duong, H. T., Sirohi*, A., & Baggett, K. (2024). Predicting Black parents’ attitudes toward using corporal punishment to discipline children: A moderated-mediation model of frequency and valence of childhood experiences. Journal of Interpersonal Violence, 39(9-10), 2103-2126. https://doi.org/10.1177/0886260523121459
Duong, H. T., Yachin*, M., & Massey, Z. B. (2024). Feeling inspired and nostalgic: Association between media context-induced positive emotions and behavioral change among COVID-19 vaccine hesitant consumers. Journal of Social Marketing, 14(1), 114-133. https://doi.org/10.1108/JSOCM-06-2023-0154
Duong, H. T. & Sirohi*, A. (2024). Where do perceived norms supporting child corporal punishment come from? A study of low-income parents. Health Communication, 39(5), 915-926. https://doi.org/10.1080/10410236.2023.2193754
Massey, Z.B., Li, Y., Zhang, T., Duong, H.T. (2024). Exploring the effects of cannabis health warnings on protective health intentions among US adults in legal recreational states. International Journal of Drug Policy. www.sciencedirect.com/science/article/abs/pii/S095539592400135X?via%3Dihub
Pei, D., Reynolds, R. M., Ntansah, C. A., Hackworth, E. E., Henderson, K. C., Yang, B., Duong, H. T., Ashley, D. L., Thrasher, J. F., & Popova, L. (2024). Independent and combined effects of very low nicotine cigarette messages: A randomized clinical trial. Tobacco Control. https://doi.org/10.1136/tc-2023-058556
Duong, H. T., Yixin*, S., Nguyen, L. & Nguyen, K., Popova, L. (2023). Before Omicron’s arrival: Effects of negative emotions and comparative optimism on COVID-19 protection and detection behaviors. Health Communication. https://doi.org/10.1080/10410236.2023.2218141
Duong, H.T., Nguyen, L., McFarlane, S. J., & Nguyen, H.T, & Nguyen, K.T. (2023). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication, 38(2), 394-401. https://www.tandfonline.com/doi/abs/10.1080/10410236.2021.1953729
Duong, H..T. (2023). Applying the integrative model to predict corporal punishment among low-income parents. Health Education & Behavior, 50(2), 250-259. https://journals.sagepub.com/doi/abs/10.1177/10901981211052881
Ntansah, C.A, Hackworth, E.E., Henderson, K.C., Reynolds, R., Yang, B., Ashley, D.L., Duong, H.T., Thrasher, J.F., & Popova, L. (2023). Reactions to messages about a nicotine reduction policy: A focus group study among people who use little cigars and cigarillos. Nicotines & Tobacco Research. https://doi.org/10.1093/ntr/ntad155
Li, Y., Duong, H.T., Massey, Z. B., Churchill, V., & Popova, L. (2023). When cigarette smoking meets COVID-19: How the two types of threat and efficacy perceptions interactively predict danger control and fear control processes. International Journal of Environmental Research and Public Health, 20(4). https://doi.org/10.3390/ijerph20042970
Hackworth, E.E., Ntansah, C.A., Henderson, K.C., Pei, D., Reynold, R., Duong, H.T., Yang, B., Ashley, D.L., Thrasher, J.F., Popova, L. (2023). “I crave a blunt, I don’t crave a cigarillo”: A focus group study on perceptions of nicotine and addiction among US adults who currently smoke little cigars or cigarillos. International Journal of Environmental Research and Public Health, 20(6), Article 5086. https://www.mdpi.com/1660-4601/20/6/5086
Duong, H.T., Nguyen, T. T., & Trieu, L. T. (2022). When vaccine uncertainty prevails: Association between online social influence and COVID-19 vaccine intentions. International Journal of Communication, 16, 2345-2369. https://ijoc.org/index.php/ijoc/article/view/18673
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2022). Examining sources of social norms supporting corporal punishment among low-income Black, Hispanic, and White parents. Health Communication, 37(11), 1413-1422. https://www.tandfonline.com/doi/abs/10.1080/10410236.2021.1895418
Duong, H.T. (2022). Childhood experiences and attitudes toward corporal punishment: The mediating role of perceived efficacy of alternative discipline strategies among low-income Black, Latino, and White parents. Journal of Interpersonal Violence, 37(19-20), 8266-8290. https://journals.sagepub.com/doi/abs/10.1177/08862605211035879?journalCode=jiva
Duong, H.T. (2022). Campaign message exposure, audience segmentation, and COVID-19 protective behaviors in the early stages of the COVID-19 pandemic. Journal of Communication in Healthcare, 15(2), 121-130. https://www.tandfonline.com/doi/abs/10.1080/17538068.2021.2021747
Liu*, Y., Duong, H.T., & Nguyen*, H. (2022). Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception. Atlantic Journal of Communication, 30(5), 467-480. https://www.tandfonline.com/doi/abs/10.1080/15456870.2021.1951733
Loud, E.E., Duong, H.T., Thrasher, J.F., Henderson, K., Reynolds, R., Ashley, D., & Popova, L. (2022). Addicted to tobacco or addicted to nicotine? Perceptions of nicotine and addiction among US adult current smokers, former smokers, non-smokers, and dual users. Addiction, 117(2), 472-481. https://onlinelibrary.wiley.com/doi/abs/10.1111/add.15634
Massey, Z. B., Duong, H.T., Churchill, V., & Popova, L. (2022). Examining smokers’ reactions to smoking and COVID-19 risk messages: An experimental study. International Journal of Drug Policy, 102, 1-8. https://www.sciencedirect.com/science/article/pii/S0955395922000275
Duong, H.T., Loud, E.E., Thrasher, J.F., Henderson, K. Ashley, D., & Popova, L. (2022). “It brings light to what you really put into your body”: A focus group study of reactions to messages about nicotine reduction in cigarettes. Tobacco Control, 25(5), 649-654. https://tobaccocontrol.bmj.com/content/31/5/649.abstract
Impact factor = 6.953; SCImago SJR = 2.07, h-index = 129
Henderson, K., Loud, E., Duong, H.T., Reynold, R., Yang, B., Charity, N., Ashley, D., Thrasher, J., & Popova, L. (2022). Perceptions of nicotine reduction policy in the US: A qualitative study. Nicotine & Tobacco Research, 24, 1422-1429.
https://academic.oup.com/ntr/article-abstract/24/9/1422/6551531
Churchill, V. Duong, H.T., Massey, Z. B., & Popova, L. (2022). Serious psychological distress is associated with higher intentions to quit among smokers during the COVID-19 pandemic. Journal of Psychoactive Drugs,54(3), 199-206. https://www.tandfonline.com/doi/abs/10.1080/02791072.2021.2013583
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents. Health Education Research, 36(2), 192-205. https://academic.oup.com/her/article-abstract/36/2/192/6099118
Duong, H. T., Vu, H.T., & Nguyen, L. (2021). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication, 36(7), 909-919. https://www.tandfonline.com/doi/abs/10.1080/10410236.2020.1723050
Duong, H.T. & Liu, J. (2021). When others’ reactions to media messages are visible: The influence of news user comments on presumed media influence. Southern Communication Journal, 86(3), 215-230. https://www.tandfonline.com/doi/abs/10.1080/1041794X.2021.1900354
Duong, H.T., Nguyen, H. T., McFarlane, S. J., & Nguyen, L. (2021). Risk perception and COVID-19 preventive behavior: Application of the Integrative Model of Behavioral Prediction. The Social Science Journal. https://www.tandfonline.com/doi/abs/10.1080/03623319.2021.1874176
Duong, H.T., Massey, Z. B., Churchill, V., & Popova, L. (2021). Are smokers scared by COVID-19 risk? How fear and comparative optimism influence smokers’ intentions to quit smoking. PloS One, 16(12), 1-17. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0260478
Duong, H.T., Nguyen, L., Vu, H.T., & Trinh, T.A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal, 37(2), 163-177. https://link.springer.com/article/10.1007/s10560-019-00632-9
Duong, H. T., Nguyen, L., Vu, H.T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32. https://www.emerald.com/insight/content/doi/10.1108/JSOCM-02-2019-0023/full/html
Duong, H.T., Vu, H.T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication, 13(2), 133-151. https://www.tandfonline.com/doi/abs/10.1080/1553118X.2019.1590366
Duong, H.T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education, 50(1), 25-39. https://www.tandfonline.com/doi/abs/10.1080/19325037.2018.1548315
Vu, H.T., Barnett, B., Duong, H.T., & Lee, T.T. (2019). “Delicate and durable:” An analysis of women’s leadership and media practices in Vietnam. International Journal of Media & Cultural Politics, 15(1), 87-108. https://intellectdiscover.com/content/journals/10.1386/macp.15.1.87_1
Duong, H.T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour. Journal of Social Marketing, 8(3), 314 - 332. https://www.emerald.com/insight/content/doi/10.1108/JSOCM-10-2017-0064/full/html
Vu, H.T., Lee, T.T., Duong, H.T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587. https://journals.sagepub.com/doi/abs/10.1177/1077699017714224
Duong, H.T. (2017). Fourth generation NGOs: Communication strategies in social campaigning and resource mobilization, Journal of Nonprofit & Public Sector Marketing, 29(2), 119-147. https://www.tandfonline.com/doi/abs/10.1080/10495142.2017.1293583
Vu, H.T., Duong, H.T., Barnett, B., & Lee, T. T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication, 27(6), 648-664. https://www.tandfonline.com/doi/abs/10.1080/01292986.2017.1318155
Duong, H.T., Brennan, L., Parker, L., & Florian, M. (2015). But I am normal: Safe driving in Vietnam. Journal of Social Marketing, 5(2), 105-124. https://www.emerald.com/insight/content/doi/10.1108/JSOCM-07-2013-0048/full/html
Parker, L., Watne, T., Brennan, L., Duong, H.T. & Nguyen, D. (2014). Self-expression versus the environment: Attitudes in conflict. Young Consumers, 15(2), 138-152. https://www.emerald.com/insight/content/doi/10.1108/YC-06-2013-00383/full/html
Edited Book
Brennan, L., Parker, L., Watne, T., Fien, J., Duong, H. T. & Doan, M. A. (2013), Growing sustainable communities: A development guide for Southeast Asia. Tilde University Press, Australia. https://research.monash.edu/en/publications/growing-sustainable-communities-a-development-guide-for-southeast
Book Chapters
Harris, T., Aarum, J., Duong, H. T. (2020). Negotiating and communicating about identity within multi-ethnic/multi-racial families. In Soliz, J. & Colaner, C. W. (Eds.), Navigating relationships in the modern family: Communication, identity, and difference in the family. New York, NY: Peter Lang Publishing. https://www.researchgate.net/profile/Hue-Duong-2/publication/343635145_Negotiating_and_Communicating_about_Identity_Within_Multi-Ethnic_Multi-Racial_Families/links/5f353bee458515b7291c22d4/Negotiating-and-Communicating-about-Identity-Within-Multi-Ethnic-Multi-Racial-Families.pdf
Hall, T., James, M., & Duong, H. T. (2010). NGO politics and insurgency: Examining institutional structures and change processes of NGO influence, In Pokorny, V. & Kratochvil, M. (Eds.), Public administration, NGOs and public debt: Issues and perspectives, 193 - 208, New York; Nova Science Publication. https://scholarworks.gsu.edu/communication_facpub/30/
Book
Duong, H. T. (2016). The Age of Distraction. The Vietnam Literature Publisher (Catalogued by Cornell University Library Asia Collections and Vietnam National University Library).
