News

11/05/2017 12:08

ARTICLE: Vietnamese news media trivializes women leaders

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12/01/2017 20:00

Oxfam Report on Gender and Media Stereotyping

Link to Oxfam website: vietnam.oxfam.org/policy_paper/gender-stereotypes-against-female-leaders-vietnamese-media

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11/05/2016 21:31

The Age of Distraction

The book is a collection of 49 news stories that I wrote during 2013-2016. The book review is here (in Vietnamese): news.zing.vn/su-xao-lang-lam-chung-ta-ngay-cang-it-hieu-biet-hon-post688488.html  

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09/01/2016 18:19

Memory of My Father

I mostly spent the last two months in the intensive care unit of Hue city hospital to take care of my father, who had an accident and passed away on the last day of 2015. His passing left a deep hole in our hearts. He lived a life of dignity, care, and full of passion. His late poetry work was very...

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15/12/2014 21:23

The pleasure of writing

I write media articles whenever I have the time to write. Some articles are feature writings to reflect on society, communication and culture. Others are written based on scientific research findings to tell stories with different angles of cerebration.   

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ENGLISH ARTICLES 

What advertisements do to my mother (Published on Vietnam News) 

Link: vietnamnews.vn/talk-around-town/271233/what-advertisements-do-to-my-mother.html

Sherlock Holmes and myopia in the digital era (Published on Vietnam News) 

Link: vietnamnews.vn/talk-around-town/273334/sherlock-holmes-and-myopia-in-the-digital-era.html

NGOs struggle for visibility on Facebook (Published on Vietnam News) 

Link: vietnamnews.vn/talk-around-town/272047/ngos-struggle-for-visibility-on-facebook.html#LabB9ZbEoPsFlGVW.97

Our Second Life (Published on The Saigon Times) Link: enews.andi.vn/NewsDetail.aspx?4293905.200028996

The Lonely Stars (Published on The Saigon Times)  Link: enews.andi.vn/NewsDetail.aspx?4116706.200028898

A Belated Fear (Published on The Saigon Times) Link: enews.andi.vn/NewsDetail.aspx?4178097.200028052

The Youth and Their Idols  (Published on The Saigon Times) Link: enews.andi.vn/NewsDetail.aspx?3893215.200028982

VIETNAMESE ARTICLES

Articles on Communication, Media and Society

The Fractures of Culture (Special issue on Lunar New Year 2015) 

Women and Media

The Role of Social Media in Health Communication

When we live a second life

www.thesaigontimes.vn/122271/Khi-ta-song-cuoc-doi-thu-hai.html

Lucy in the cloud with diamonds

mobile.thesaigontimes.vn/tinbaichitiet/124790

The Principle of Anna Karenina

www.thesaigontimes.vn/128755/Nguyen-ly-Anna-Karenina.html

The age of distraction

www.thesaigontimes.vn/116439/Thoi-dai-cua-su-xao-lang?.html

A Belated Fear

www.thesaigontimes.vn/117951/Noi-so-hai-muon-mang.html

The story of Bruce Lee and Chinese cultural values

www.thesaigontimes.vn/115535/Chuyen-ve-Ly-Tieu-Long-va-gia-tri-van-hoa-Trung-Quoc.html

Father, son and postcolonialism

www.thesaigontimes.vn/116982/Cha---con-va-tu-tuong-thuc-dan.html

National Reputation and Social Media

www.thesaigontimes.vn/115869/Hinh-anh-quoc-gia-va-nhan-dinh-quoc-te.html

Time awaits no one

www.thesaigontimes.vn/123513/Thoi-gian-khong-doi-ai.html

That is amusing

www.thesaigontimes.vn/123634/The-moi-hay.html

The lights are on but nobody's at home

 
  The Invisibles
  https://www.thesaigontimes.vn/129910/Nhung-ke-vo-hinh.html
 
Scent of The Past
 

Memory of The Red Silk Cotton Tree

 
ARTICLES ON PUBLIC RELATIONS, ADVERTISING AND SOCIAL RESPONSIBILITY
 
    Crisis communication: Using a hammer to kill a fly?
 
    When the storm is over: Post-crisis Communication
 

The future of corporate philanthropy

www.thesaigontimes.vn/119609/Tuong-lai-cua-tu-thien-doanh-nghiep.html

Window Dressing: The Volkswagen crisis

www.thesaigontimes.vn/136335/Lop-vo-ngoai-hao-nhoang.html

When advertising goes online

www.thesaigontimes.vn/117621/Khi-quang-cao-len-san-di-dong.html

Events and Pseudo-events

enews.andi.vn/NewsDetail.aspx?3806925.200028010

Slogans in competitions

www.thesaigontimes.vn/125976/Khau-hieu-thoi-canh-tranh.html

Online peer review and e-commerce

www.thesaigontimes.vn/122846/Xu-huong-danh-gia-san-pham-truc-tuyen.html

Online Fanpage Prize Hunters

www.thesaigontimes.vn/113948/Tho-san-thuong-tren-fanpage-va-mon-gan-ga.html

Social Marketing to Prevent Road Traffic Injuries

www.thesaigontimes.vn/Home/xahoi/doisong/112161/Tiep-thi-xa-hoi-de-giam-tai-nan-giao-thong.html

Telemarketing in Vietnam

 
    Expatriates and local employees in developing countries
 

Time and tide await no one

 

Black Friday and Shopping Ritual

 

A tradition of compassion

 
Why do chicken run to the other side of the road before vehicles?
 

Look up to the stars

 

The Dark Hall of Fame 

    

4. Selected Articles on the Saigon Marketing 

 

Green Consumption: Is it hard?

enews.andi.vn/NewsDetail.aspx?3453438.200028968

Family Green Consumption: Who gets to decide?

enews.andi.vn/NewsDetail.aspx?3609738.200028052